Principal - John Heida
John has over a decade of experience in Architecture, Jewelry, Furniture, & world class Branding Agencies. He brings a toolkit packed with material, construction, and fabrication knowledge which helps him to provide cutting edge solutions to the most demanding clients.
John is the Director of SVA's Visible Futures Lab, a prototyping laboratory that supports Graduate level Designers and Artists. Additionally, he teaches Sophomore Design Studio and Furniture Design at Pratt Institute in Brooklyn, NY. He has previously taught architecture studio courses and has been an invited design critic at Columbia University, UPenn School of Design, UC Berkeley, California College of the Arts, University of the Arts, and Parsons The New School for Design.
Besides being well versed in construction technologies and methodologies, John is fluent in many digital fabrication techniques. 3D Printing with various materials, CNC Milling, Waterjet Cutting, and Laser Cutting are all common outputs in John's work.
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